When Junk Mail isn’t Junk…
Sep 23rd, 2007 • Category: Advertising Articles, Consumer Insight85% of women 25-44 read printed direct mail marketing pieces.
53% of women 25-44, who have access to email, read email advertisements.
45% of all adults are open to receiving personalized, follow-up emails, after expressing
interest in a company from direct mail collateral.
72% of all adults have responded to direct mail containing an exclusive “buy one, get one free” offer.
63% of all adults have responded to a direct mail offering an exclusive percentage discount on merchandise.
Source: Vertis Communications Customer Focus study
Bob Kochan is the President of St. Louis-based Kochan & Company. Prior to founding Kochan & Company, Bob spent 16 years in marketing with [...]
