Moving Forward

1. Softer pricing in media. Here is your opportunity to increase your share of voice in the marketplace. As weakened companies cut their ad spending, you can renegotiate your existing contracts, or add promotional sponsorships to your media plans.

2. Upgrade your website. Your customers are looking for a better deal, and they’re researching online. Make sure that your site is easy to navigate and always is updated with your current information.

3. Improve your communications with your best customers. Use the data that you have from existing customers, and if you don’t have a database, start one. Nurture that relationship through low cost email campaigns and special incentives. It costs more money to acquire new customers than it does to keep your existing customers happy.

4. Make it easier for customers to find you. Invest in search engine optimization.

5. Contact former customers. They did business with you once, but do you really know why they left? So few companies make this effort, but with personal outreach and incentive to come back, you may be able to turn around the relationship.

Kochan & Company: Experts on what moves people. Based in the historic Soulard district of St. Louis, Kochan & Company is a full-service marketing communications group that understands the psychology of how marketing moves people; how it makes them act and react. We are specialists in building marketing momentum for companies. We Move People to some of the Midwest’s leading businesses like The Missouri Valley Conference, The Pasta House Co. and Argosy Casino- Alton. Visit our NEW website http://www.kochanandcompany.com.