St. Louis Business Journal - Super Bowl Ad Review
Feb 9th, 2010 • Category: Advertising Articles, Consumer Insight, Kochan in the NewsBob Kochan, President of Kochan & Company, was one of several St. Louis advertising and marketing executives to offer opinions for a St. Louis Business Journal article on this year’s Super Bowl ads. Bob had this to say about top ranked Mars’ Snickers ad featuring Betty White and Abe Vigoda playing in a touch football game:
“It had the element of surprise featuring two unexpected ‘old-time’ favorites in a touch football game,” he [Kochan} said. “It had great entertainment value while selling the energizing ‘benefits’ of a Snickers bar to the target audience.”
Bob also weighed in on the much debated Anheuser-Busch Super Bowl ads. To read the entire article: http://stlouis.bizjournals.com/stlouis/stories/2010/02/08/daily4.html?ed=2010-02-08&ana=e_du_pub
