Moving Forward

As the largest green-certified builder in the St. Louis area, Consort Homes asked Kochan & Company to develop a campaign that focused on their “Live Green” positioning, while also featuring their new, up-front pricing program. The Kochan & Company team put our years of homebuilding marketing experience to work for Consort as we tackled their objectives.

We met those objectives in 2 ways. First, we crafted an identity for their new pricing structure called “Perfect Price”. With “Perfect Price”, our client can take a position of superiority with a statement that is completely credible and unique in the marketplace. This identity can easily be incorporated into all aspects of Consort Homes’ marketing. Then, we created the “ECO” campaign. This creative features headlines that reinforce Consort Homes’ commitment to green building: “Eco-logical”, while offering the highest quality construction and energy saving materials, features and appliances for the best price: “Eco-nomical”. The campaign clearly supports our client’s existing “Live Green” branding, and their new “Perfect Price” program. The creative is flexible and can easily be adapted to the messaging that the client feels is most relevant to the market.

Consort Homes launched their new marketing campaign, “ECO”, in late February. Kochan & Company also placed the media for this campaign, which includes print and online ads in various publications and websites. The campaign will run in the St. Louis area through 2010.