Moving Forward

Kochan & Company

Reach Your Customers Directly Without Direct Mail Costs

Aug 10th, 2010 • Category: Casino Marketing, Consumer Insight

How much does your casino’s monthly coupon mailers cost each month to produce? What about the expense of those small-run postcards that target a specific player tier, or tout a special one-day promotion? Remember your answer when you discount the importance of collecting email addresses and mobile numbers; mining that particular data can be a hassle, but you’ll get a higher return on a MUCH LOWER INVESTMENT.

A few things to consider:

  • Sending meaningful, exclusive offers via email or text ensures that your casino’s communications will be welcomed.
  • Segmenting your list, testing your offers and personalizing your emails is easy and cost effective; you’re not restricted by printing expenses and high postage costs.
  • Mobile marketing can be geo-targeted (offers sent to people within a specific area around your casino) or scheduled to send at a specific time and/or day for immediate response.
  • Because they are portable and personal, Smart phone “coupons” can have up to 2 or 3 times the redemption rate of traditional coupons
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