Reach Your Customers Directly Without Direct Mail CostsAug 10th, 2010 • Category: Casino Marketing, Consumer Insight
How much does your casino’s monthly coupon mailers cost each month to produce? What about the expense of those small-run postcards that target a specific player tier, or tout a special one-day promotion? Remember your answer when you discount the importance of collecting email addresses and mobile numbers; mining that particular data can be a hassle, but you’ll get a higher return on a MUCH LOWER INVESTMENT.
A few things to consider:
- Sending meaningful, exclusive offers via email or text ensures that your casino’s communications will be welcomed.
- Segmenting your list, testing your offers and personalizing your emails is easy and cost effective; you’re not restricted by printing expenses and high postage costs.
- Mobile marketing can be geo-targeted (offers sent to people within a specific area around your casino) or scheduled to send at a specific time and/or day for immediate response.
- Because they are portable and personal, Smart phone “coupons” can have up to 2 or 3 times the redemption rate of traditional coupons