Celebrating 25 Years of Smart MarketingJul 5th, 2012 • Category: Featured, Kochan in the News, Sidebar
It’s only the fifth day of July, and it seems we’re on fire this month – with this heat, thankfully not literally. We’ve been setting ideas in motion for 25 years, and want to share this milestone with you. And it just so happens that Kochan & Company’s own Bob Kochan is featured as a “Top St. Louis Marketer” in July’s edition of St. Louis Small Business Monthly. Be sure to grab your own copy, or just scroll below for the full interview.
Name: Bob Kochan
Position: President – Kochan & Company Advertising & Marketing
Company Description: Full-service agency with one simple promise: We Move People. What’s that mean to our clients? We get results. We build traffic. We bring in customers. We grow sales. And we get more bang for your marketing dollar.
Years Involved In Marketing: 37+ years in St. Louis (25 years as an agency)
How has marketing changed over the past 5 years: Businesses are looking for more ways to generate a better return on their marketing investment than ever before. The economy has forced businesses to scrutinize every marketing dollar (something we have always advocated for our clients). The new “normal” is how to get more for less.
Past projects you are most proud of: We are proud of our many years as agency for Raging Rivers WaterPark, and the award-winning “It’s Cool When It’s Hot” theme that so many people remember. And the campaigns we’ve created for the Missouri Valley Conference over the years, which have positively influenced the image and attendance at Arch Madness.
What are some of the mistakes businesses make when marketing their companies: Too many businesses focus on fast/inexpensive execution instead of taking the time and making the investment in strategic planning and communication. A long-term strategy shouldn’t be “what do I do in the short term”.
For businesses, what are some of the keys to successful marketing in the future: Small businesses need BIG ideas to compete. Aligning your business with the right marketing resource provides immediate and ongoing access to smart thinking and industry experience above and beyond your company’s limitations. Select a partner whose skills and knowledge base fill many needs (one-stop shopping!) for a more streamlined, efficient and effective use of your time and your marketing dollars.