Direct Mail – Are You Serious?Jul 30th, 2012 • Category: Advertising Articles, Consumer Insight, Featured, Sidebar
Consider this: While others are testing the social media scene, dipping their toes in digital marketing and giving low-end TV production a shot, there is now less clutter – and more opportunity – in every mailbox in your neighborhood, city or across the country.
Look at the numbers: The Direct Marketing Association (DMA) reports that, for every dollar spent on direct marketing in 2011, the average ROI was $11.65. The average ROI for non-DM marketing? $5.29. On our calculator that makes direct mail more than twice as effective for the money.
Less restrictions = more creativity: Sure you can mail a letter in a #10 envelope. Or a small postcard. But now shapes abound. Oversize postcards practically pop out of mailboxes. And you can imprint – and mail – on all sorts of substrates. So your offer gets noticed. And your customers act. It’s that simple.
Follow the money: Casinos, credit card companies, communication giants and other growing businesses all know the secret – direct marketing works. So why let the big boys have all the success? All you need is a great offer, a great list and a great DM piece. (The right DM partner can make all the difference!)
If you’re serious about successfully marketing your company, it’s time to get serious about direct mail.