It seems like the casino industry is expanding by leaps and bounds. Areas of the country with no casinos are scrambling to get them approved and open, while established markets are adding properties and fueling the fight for market share. Either way, 2012 is going to see your casino’s competition increasing. The challenge, then, is to keep [...]
Kochan & Company named one of St. Louis’ Best Marketing Firms. In the November issue of St. Louis Small Business Monthly the Best in Business section features St. Louis area companies that won’t settle for just good enough. This month it salutes Best Marketing Firms nominated [...]
Senior Art Director Kevin Steen contributed his own version of the famed Rally Squirrel to help our hometown Cards rack up yet another post-season win.
Tailor this promotion for random drawings, weekly hot seats or – if the prizes are enticing enough – your major holiday promotion. Just choose the “gifts” and you’re ready to go! Now is a great time to get away on a cruise,golf trip, or sunny beach retreat. This graphic can work [...]
Little changes can make a big difference You’ll reach different people Buying the same media, at the same levels, at the same times of the year gets you the same audience. Which isn’t altogether bad — a loyal customer is your best friend. But adding or subtracting a few stations, or billboard locations, or print vehicles [...]
The St. Louis Regional Clean Air Partnership challenged Kochan & Company (under the direction of The Hauser Group public relations) to increase awareness of air quality issues during St. Louis’ famously hot and humid summer months. After assessing the marketing goals and weighing various media options, Kochan & Company developed a three-step radio marketing plan [...]
Plasma screens have replaced posters. Video displays have replaced slot wobblers and table tents. And high-tech graphics grace the outside of almost every casino, large or small. No wonder motion graphics have become an important marketing tool in the gaming industry. At Kochan & Company, we’ve created custom promotional videos for a variety of clients. Check [...]
Spring cleaning time at Kochan & Company stirred up a little dust…and a lot of memories. The challenge was to remember – from thousands of casino marketing projects – which casino promotions were our favorites. Here’s a few names that topped the list for creativity and results: Big Game Hunt Bingo Blast [...]
Research shows that jingles are making a comeback. Yep…those catchy, memorable, singable, can’t-get-them-out-of-your-head salutes to products, attractions, retailers and service businesses are back on your marketing “DO” list. And Kochan & Company is here to make sure you get the most out of your musical dollar. Producing a jingle sounds like a lot of fun [...]
In 2008, St. Louis advertising agency founder and president, Bob Kochan, was inducted into the St. Louis Media Halls of Fame for Advertising and Public Relations. Only recently did he discover that the Halls of Fame site is now on The Missouri History Museum’s website. After 35+ years in St. Louis marketing, and with a background in [...]
