In 2008, St. Louis advertising agency founder and president, Bob Kochan, was inducted into the St. Louis Media Halls of Fame for Advertising and Public Relations. Only recently did he discover that the Halls of Fame site is now on The Missouri History Museum’s website. After 35+ years in St. Louis marketing, and with a background in [...]
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Radio advertising is a natural for the fast-paced, competitive world of casino marketing. You get a lot of message for the money. It’s quick and inexpensive to produce. It reaches people on the go, in the office, at home, in the car….even on the computer. So why isn’t your radio as effective as it should [...]
For seven seasons, we’ve had the privilege of creating the advertising campaign for the Missouri Valley Conference’s Arch Madness basketball tournament. All over St. Louis (and in The Valley’s conference markets) fans are seeing and hearing our work. From TV and radio to the Jumbotron and ticketbooks we’ve been proud to craft the image and [...]
We are all driven by our emotions. Emotions play an important role in our decisions. Since childhood our emotions have influenced our actions. Happy. Sad. Safe. Joy. Secure. Fear. So emotions also become a powerful tool in crafting advertising that creates a connection and reaction to a product. A message that makes you feel secure [...]
The right message. The right delivery system. The right audience. It takes all those things to create a direct marketing program that works. The right resource can make your direct marketing project more effective….and less of a hassle for you. Consider Kochan & Company for: Direct Mail – From a single postcard, to a multi-piece [...]
Casinos are open every day….and most of them are open 24/7/365. So why not treat every day — and every hour of every day — as another opportunity to increase play and generate additional revenue? In addition to coupons and direct marketing offers, here are a few “timely” ideas to consider: Sunrise Specials – Choose [...]
Congratulations to our client Raging Rivers WaterPark for an outstanding 20th operating season. There was a 17% increase in 2010 attendance over the 2009 season. These increases occurred in almost all ticket classifications, with the biggest increases in general attendance and the “After 3pm” deal offer. Kochan & Company has been Raging Rivers marketing agency since [...]
Congratulations to Chris Myer, Vice President of Marketing, Myer Hotels, for winning our Missouri Governor’s Conference on Tourism booth prize. Chris won a TomTom XL 350 TM GPS just for visiting the Kochan & Company booth at the conference last week. Kochan & Company was a Bronze Sponsor of the conference, and had the opportunity [...]
Kochan & Company is a Bronze Sponsor at the Missouri Governor’s Conference on Tourism, which is being held at the St. Louis Marriott Union Station. The confernce booth, pictured below, features examples of our award-winning branding and creative work that has moved people to Raging Rivers WaterPark, St. Louis Science Center, Mystique Casino, Missouri Valley Conference Basketball tournaments [...]
