Associate Creative Director Rebecca Lay and her husband Eric had their first child, Kendall Taylor Lay, on Thursday, July 16. Baby Kendall made her debut at 5:53 am at 6lbs, 14 oz. Kendall shares a birthday with Kochan Office Manager Linda Rogers.
This month marks the one year anniversary of events that are now recognized as the start of the global recession. More than previous downturns, this recession has led to profound shifts in how consumers think, react to marketing and buy. The phrase “responsible consumerism” is rapidly replacing “mass consumption” as people move beyond aspirational buying [...]
1. Upgrade your website. Your customers are looking for the best casino experience, and they are doing more research online. Make sure that your site is easy to navigate, is constantly updated with your current information, and allows your customers to do everything from making reservations to checking their point balances. Most of all, it [...]
“Recovery” It is just one word, but in these times “recovery” is a powerful word loaded with implications for marketers. We know that someday there will be an end to this downturn. The challenge, of course, is to be prepared. Marketers, who have been forced into short-term, survival mode for the last 8-10 months, should [...]
Late last year, we won a branding assignment that was a first for Kochan & Company: it required a translator! A former client, who knew we were the perfect agency for his new challenge, awarded us the business. As an agency owner, there is nothing better than getting that call from a past customer. As [...]
For marketers on all levels, one trend that is becoming clear is consumers’ increased use of 3 screens (TV, computers and mobile phones) for entertainment and information. A recently released report by Nielsen Company finds usage of all three screens increased in fourth quarter 2008. This report also states that TV viewing in fourth quarter [...]
There is no doubt that these are the most daunting economic conditions we’ve faced in recent memory, and the constant stream of bad news is adding to consumer anxiety. Although there is weakened demand, the reality is that there are still consumers out there. If we have learned anything from past downturns, we know that [...]
1. Softer pricing in media. Here is your opportunity to increase your share of voice in the marketplace. As weakened companies cut their ad spending, you can renegotiate your existing contracts, or add promotional sponsorships to your media plans. 2. Upgrade your website. Your customers are looking for a better deal, and they’re researching online. [...]
Market Turmoil. Unemployment. Recession. There is no doubt that these current issues are changing your business. The first instinct is to protect profits, spend less and, yes, cut advertising and marketing as an expense when times get tough. It’s a strategy that we see in every downturn. It’s also a strategy that is much like [...]
KOCHAN & COMPANY’S CASINO JINGLES WIN SILVER DAVEY AWARDS ST. LOUIS (November 12, 2008) Kochan & Company Marketing Communications recently won two Silver Davey Awards in the Music/Jingle Radio Specialty Category. The awards recognize the agency’s outstanding creative music/jingle work for Prairie Band Casino & Resort in Topeka, Kansas and Argosy Casino – Alton (Illinois). [...]
