Market Turmoil. Unemployment. Recession. Issues of the new year that are on everybody’s mind. A business person’s instinct is to protect profits, spend less and, yes, cut advertising as an expense when times get tough. It’s a strategy that is much like being in a race and saving money by not buying fuel to get [...]
As the end of the year approaches, your company is probably initiating strategic planning for 2009. Most people agree that 2008 presented challenges unlike recent years and are hopeful for a brighter 2009. It wasn’t business as usual. The status quo approach didn’t work. And what worked in the past was less than successful the next time [...]
Generally speaking, advertising professionals don’t like rules. That’s why we tend to “think outside the box”. However, through the years we have come across a few “truisms” which have proven to be useful guidelines time and time again: Don’t put 10 pounds of potatoes in a 5-pound bag. Simply put, don’t cram so much information [...]
A new Keller Fay study of the brand-related conversations of consumer influencers estimates that a mere 15% of consumers account for 1.5 billion brand impressions per day. This 15% of consumer influencers (approximately 32 million individuals) are involved in 184 word of mouth conversations a week, more than 1.5 times the average consumer. Since this [...]
Consumers are click-happy when it comes to email newsletters and email product alerts– often clicking on many areas that normally do not have links. According to a new eye-tracking test by MarketingSherpa, when people read a marketing email, they look for links in the copy, not just the underlined text or buttons. Although most marketing [...]
Kochan & Company’s ad campaign “State-of-the-Art Care Without Leaving the State” for BJC Alton Memorial Hospital’s Cancer Care Center, recently won an award in the Missouri Hospital Association’s annual Show-Me Excellence advertising competition. The award was in the “Total Advertising Campaign” category, for the campaign that included print and outdoor creative.
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Boomers are redefining what mid-life looks, feels and sounds like in America. They are embracing technologies that will enable them to remain engaged and active much longer. Their purchasing clout has enormous effect on trends in the workplace, health, technology, recreation, family life and politics. According to Age Lessons, the up and coming Boomer trends [...]
Two recent studies by the Promotional Products Association International show that promotional items can positively influence consumers. One study examined pizza consumers and the other trade show participants. In each case, when promotional products are used as a key element in a brand’s marketing mix, they create a more positive outlook toward a brand and [...]
85% of women 25-44 read printed direct mail marketing pieces. 53% of women 25-44, who have access to email, read email advertisements. 45% of all adults are open to receiving personalized, follow-up emails, after expressing interest in a company from direct mail collateral. 72% of all adults have responded to direct mail containing an exclusive [...]
