Moving Forward

Kochan & Company

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Spend More, Make More

By • Sep 16th, 2010 • Category: Advertising Articles, Consumer Insight

It’s an old adage, “You have to spend money to make money.” At the start of the current Recession, while marketing and advertising budgets were being cut, many marketing consultants, including us, \”Are You in Danger of Being Forgotten?\” cited studies from past downturns that illustrated when marketing budgets are reduced during a recession it [...]



Who Will Lead the Recovery?

By • Jun 10th, 2010 • Category: Advertising Articles, Consumer Insight

Unlike the past three recessions, it will not be the Baby Boomers who lead the recovery. That is the finding of a new report from PricewaterhouseCoopers and Retail Forward. Baby Boomers are now faced with financial commitments, such as debt accumulated in better economic times, decreased savings accounts and retirement right around the corner. In [...]



5 Things We Learned From the Downturn

By • Apr 28th, 2010 • Category: Advertising Articles, Casino Marketing, Consumer Insight

No matter the size or location of the property, the past 18-20 months have been challenging for casino marketers, something that was once unthinkable in the casino industry. The current economic downturn has caused a fundamental shift in how players, even core players, are choosing to spend. At Kochan & Company, we see trends in [...]



Does Social Media Really Work?

By • Apr 15th, 2010 • Category: Advertising Articles, Consumer Insight

Seems that you can not escape social media these days, from news stories about networking sites to the little graphic links that appear to be everywhere, instructing consumers to “Follow us on ……” . As marketers we are told that we must participate in all facets, or risk being left behind. But is social media [...]



Build Loyalty, Build Profits

By • Feb 23rd, 2010 • Category: Advertising Articles, Consumer Insight

As marketers in this new economy, we are constantly challenged to create programs that generate business, while showing a positive return on investment. Because it is more expensive to acquire a new customer, the best return on investment is to reward the ones you’ve got, and offer incentives to get them to spend more. This [...]



4 Marketing Trends for Untraditional Times

By • Jan 25th, 2010 • Category: Advertising Articles, Consumer Insight

It’s 2010 and we are now marketing to the “post-recession consumer”. Much like the consumers who survived the Great Depression, current thinking is that the effects of this recent downturn will forever change today’s consumer. What we do know is that in 2010 we are marketing in untraditional times and that calls for smarter thinking and [...]



Kochan & Company’s Billboard For Missouri Valley Conference Wins Silver Davey Award

By • Nov 3rd, 2009 • Category: Kochan in the News

Kochan & Company Marketing Communications recently won a Silver Davey Award in the Design/Print Category for Outdoor Advertising. The award recognizes the agency’s outstanding creative work in outdoor for the Missouri Valley Conference’s 2009 Arch Madness basketball tournament titled “Hoops Heaven”. The Davey Award is an international award focused exclusively on honoring outstanding creative work [...]



It’s Time to Be Social.

By • Oct 21st, 2009 • Category: Casino Marketing

Right now, the most cost-effective way to communicate with your players is online. Sure, you have a website, but your website isn’t reaching out and updating your players on the latest jackpot or sending them special incentives to visit. Your website is passive, your customers have to find you. Email campaigns, text offers and social [...]



Are Ad Agencies Necessary?

By • Oct 8th, 2009 • Category: Advertising Articles

The Association of National Advertisers (ANA) reported late last year 42% of advertisers nation-wide have set up in-house ad agencies to realize cost-efficiencies. According to this survey, in-house agencies are handling a variety of tasks, with 97% producing collateral materials, 66% working on brand identity and 62% designing online banner ads. The ANA also found [...]



Yoga under the St. Louis Arch.

By • Sep 29th, 2009 • Category: Sidebar

Recently, a few Kochanites took some time during the lunch hour to enjoy yoga under the St. Louis Arch. Commemorating September 11, a group met under the Arch for an hour of reflection, rejuvenation and relaxation. It was a gorgeous, sunny day and perfect for an hour outdoors. The event was complimentary, thanks to lululemon [...]