Little changes can make a big difference You’ll reach different people Buying the same media, at the same levels, at the same times of the year gets you the same audience. Which isn’t altogether bad — a loyal customer is your best friend. But adding or subtracting a few stations, or billboard locations, or print vehicles [...]
Spring cleaning time at Kochan & Company stirred up a little dust…and a lot of memories. The challenge was to remember – from thousands of casino marketing projects – which casino promotions were our favorites. Here’s a few names that topped the list for creativity and results: Big Game Hunt Bingo Blast [...]
Research shows that jingles are making a comeback. Yep…those catchy, memorable, singable, can’t-get-them-out-of-your-head salutes to products, attractions, retailers and service businesses are back on your marketing “DO” list. And Kochan & Company is here to make sure you get the most out of your musical dollar. Producing a jingle sounds like a lot of fun [...]
In 2008, St. Louis advertising agency founder and president, Bob Kochan, was inducted into the St. Louis Media Halls of Fame for Advertising and Public Relations. Only recently did he discover that the Halls of Fame site is now on The Missouri History Museum’s website. After 35+ years in St. Louis marketing, and with a background in [...]
We are all driven by our emotions. Emotions play an important role in our decisions. Since childhood our emotions have influenced our actions. Happy. Sad. Safe. Joy. Secure. Fear. So emotions also become a powerful tool in crafting advertising that creates a connection and reaction to a product. A message that makes you feel secure [...]
The right message. The right delivery system. The right audience. It takes all those things to create a direct marketing program that works. The right resource can make your direct marketing project more effective….and less of a hassle for you. Consider Kochan & Company for: Direct Mail – From a single postcard, to a multi-piece [...]
Casinos are open every day….and most of them are open 24/7/365. So why not treat every day — and every hour of every day — as another opportunity to increase play and generate additional revenue? In addition to coupons and direct marketing offers, here are a few “timely” ideas to consider: Sunrise Specials – Choose [...]
It’s an old adage, “You have to spend money to make money.” At the start of the current Recession, while marketing and advertising budgets were being cut, many marketing consultants, including us, \”Are You in Danger of Being Forgotten?\” cited studies from past downturns that illustrated when marketing budgets are reduced during a recession it [...]
You can’t do data-based marketing without data. Current data. Correct data. More and more data. That’s why it’s so important to have constant, multiple outreach touch- points for mining the information that your marketing programs need. The “no-brainer” is using Guest Services, as part of your card sign-up program. Train your frontline employees to ask [...]
Unlike the past three recessions, it will not be the Baby Boomers who lead the recovery. That is the finding of a new report from PricewaterhouseCoopers and Retail Forward. Baby Boomers are now faced with financial commitments, such as debt accumulated in better economic times, decreased savings accounts and retirement right around the corner. In [...]
