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Kochan & Company

Archives for the ‘Advertising Articles’ Category

Kochan & Company named as one of St. Louis’ Best Marketing Firms …… again!

Nov 17th, 2014 • Category: Advertising Articles, Featured, Kochan in the News

“These days, you can’t succeed in business unless customers know who you are and how you can help them. Finding the right marketing firm can be integral to your success” stated the St. Louis Small Business Monthly in their November issue. Kochan & Company is proud to be recognized once again by their readers for [...]



Do You Have Enough Message Frequency?

Jan 18th, 2013 • Category: Advertising Articles, Featured

If your advertising campaign results are feeling a little sluggish, it may be time torethink your media objectives, strategies and tactics relative to reach and frequency.Although most advertisers place “reaching the target” at the front of the media decision making process, all too often they don’t place enough importance on the message frequency part of [...]



Do Something Different in 2013

Dec 17th, 2012 • Category: Advertising Articles, Featured, Kochan in the News

Start your marketing momentum now, and ring in the New Year with five different ways to help build an effective plan for 2013….and beyond.     Tap the underutilized resources inside your company Sometimes the best ideas are sitting down the hall in a completely unrelated department, or even answering the phone.  Your support staff [...]



Twice is Nice! Small Business Monthly recognizes us…again!

Nov 12th, 2012 • Category: Advertising Articles, Featured, Kochan in the News

For the second year, Kochan & Company is named one of St. Louis’ Best Marketing Firms. The November issue of St. Louis Small Business Monthly features St. Louis area marketing companies that have been nominated by SBM readers as the “Best in Business”.   “At Kochan & Company, we’ve always believed that “Good is not [...]



Celebrating A Job Well Done

Aug 2nd, 2012 • Category: Advertising Articles, Featured, Kochan in the News, Sidebar

Kochan & Company creates recognition award logos for homebuilding client   Kevin Steen, senior art director, recently completed two logos for client Payne Family Homes; the graphics are used as part of a company-wide recognition program.   The Safety Excellence award is given to Payne employees who attain exemplary safety records on the job.   The Preferred Trade Partner [...]



Direct Mail – Are You Serious?

Jul 30th, 2012 • Category: Advertising Articles, Consumer Insight, Featured, Sidebar

Consider this:  While others are testing the social media scene, dipping their toes in digital marketing and giving low-end TV production a shot, there is now less clutter – and more opportunity – in every mailbox in your neighborhood, city or across the country.   Look at the numbers:  The Direct Marketing Association (DMA) reports [...]



Kochan & Company Brings Carondelet Living To Life

Jun 21st, 2012 • Category: Advertising Articles, Featured, Sidebar

We’ve done it for Downtown St. Louis, the Greater Alton area, and Laclede’s Landing, now Kochan & Company is inviting St. Louis residents to discover the attractions, amenities and businesses of the Carondelet area. For anyone familiar with the St. Louis neighborhood system, it’s no surprise that this community in the south-easternmost section of St. [...]



Mixing Up Your Media Mix

Oct 13th, 2011 • Category: Advertising Articles, Featured

Little changes can make a big difference You’ll reach different people Buying the same media, at the same levels, at the same times of the year gets you the same audience. Which isn’t altogether bad — a loyal customer is your best friend. But adding or subtracting a few stations, or billboard locations, or print vehicles [...]



Some of our favorite casino promotions

Jun 3rd, 2011 • Category: Advertising Articles, Featured, Kochan in the News

Spring cleaning time at Kochan & Company stirred up a little dust…and a lot of memories. The challenge was to remember – from thousands of casino marketing projects – which casino promotions were our favorites.   Here’s a few names that topped the list for creativity and results:   Big Game Hunt   Bingo Blast [...]



Want more ROI? Make some music!

May 10th, 2011 • Category: Advertising Articles, Featured, Kochan in the News

Research shows that jingles are making a comeback. Yep…those catchy, memorable, singable, can’t-get-them-out-of-your-head salutes to products, attractions, retailers and service businesses are back on your marketing “DO” list.  And Kochan & Company is here to make sure you get the most out of your musical dollar. Producing a jingle sounds like a lot of fun [...]