Unlike the past three recessions, it will not be the Baby Boomers who lead the recovery. That is the finding of a new report from PricewaterhouseCoopers and Retail Forward.
Baby Boomers are now faced with financial commitments, such as debt accumulated in better economic times, decreased savings accounts and retirement right around the corner. In [...]
No matter the size or location of the property, the past 18-20 months have been challenging for casino marketers, something that was once unthinkable in the casino industry.
The current economic downturn has caused a fundamental shift in how players, even core players, are choosing to spend. At Kochan & Company, we see trends in [...]
Seems that you can not escape social media these days, from news stories about networking sites to the little graphic links that appear to be everywhere, instructing consumers to “Follow us on ……” . As marketers we are told that we must participate in all facets, or risk being left behind. But is social media [...]
Kochan & Company President Bob Kochan will participate in tomorrow’s AMA Marketing Roundtable to discuss “In what ways is the client/ agency relationship changing/ evolving?” In this special edition of the St. Louis chapter’s Marketing Roundtable, Bob will be on a panel with other executives from St. Louis’ top ad agencies, PR and web development [...]
As the largest green-certified builder in the St. Louis area, Consort Homes asked Kochan & Company to develop a campaign that focused on their “Live Green” positioning, while also featuring their new, up-front pricing program. The Kochan & Company team put our years of homebuilding marketing experience to work for Consort as we tackled their [...]
As marketers in this new economy, we are constantly challenged to create programs that generate business, while showing a positive return on investment. Because it is more expensive to acquire a new customer, the best return on investment is to reward the ones you’ve got, and offer incentives to get them to spend more. This [...]
Bob Kochan, President of Kochan & Company, was one of several St. Louis advertising and marketing executives to offer opinions for a St. Louis Business Journal article on this year’s Super Bowl ads. Bob had this to say about top ranked Mars’ Snickers ad featuring Betty White and Abe Vigoda playing in a touch football game:
“It had [...]
It’s 2010 and we are now marketing to the “post-recession consumer”. Much like the consumers who survived the Great Depression, current thinking is that the effects of this recent downturn will forever change today’s consumer. What we do know is that in 2010 we are marketing in untraditional times and that calls for smarter thinking and [...]
There are some exciting changes in how radio ratings are now measured and reported. For more than 40 years diaries have been used to measure radio listening patterns. A new measurement tool called, Portable People Meters (PPM) have now taken the place of diaries. Rather than participants writing down what they heard, PPM records all [...]
The Association of National Advertisers (ANA) reported late last year 42% of advertisers nation-wide have set up in-house ad agencies to realize cost-efficiencies. According to this survey, in-house agencies are handling a variety of tasks, with 97% producing collateral materials, 66% working on brand identity and 62% designing online banner ads.
The ANA also found that [...]
