If your advertising campaign results are feeling a little sluggish, it may be time torethink your media objectives, strategies and tactics relative to reach and frequency.Although most advertisers place “reaching the target” at the front of the media decision making process, all too often they don’t place enough importance on the message frequency part of [...]
Start your marketing momentum now, and ring in the New Year with five different ways to help build an effective plan for 2013….and beyond. Tap the underutilized resources inside your company Sometimes the best ideas are sitting down the hall in a completely unrelated department, or even answering the phone. Your support staff [...]
For the second year, Kochan & Company is named one of St. Louis’ Best Marketing Firms. The November issue of St. Louis Small Business Monthly features St. Louis area marketing companies that have been nominated by SBM readers as the “Best in Business”. “At Kochan & Company, we’ve always believed that “Good is not [...]
Kochan & Company creates recognition award logos for homebuilding client Kevin Steen, senior art director, recently completed two logos for client Payne Family Homes; the graphics are used as part of a company-wide recognition program. The Safety Excellence award is given to Payne employees who attain exemplary safety records on the job. The Preferred Trade Partner [...]
Consider this: While others are testing the social media scene, dipping their toes in digital marketing and giving low-end TV production a shot, there is now less clutter – and more opportunity – in every mailbox in your neighborhood, city or across the country. Look at the numbers: The Direct Marketing Association (DMA) reports [...]
We’ve done it for Downtown St. Louis, the Greater Alton area, and Laclede’s Landing, now Kochan & Company is inviting St. Louis residents to discover the attractions, amenities and businesses of the Carondelet area. For anyone familiar with the St. Louis neighborhood system, it’s no surprise that this community in the south-easternmost section of St. [...]
Little changes can make a big difference You’ll reach different people Buying the same media, at the same levels, at the same times of the year gets you the same audience. Which isn’t altogether bad — a loyal customer is your best friend. But adding or subtracting a few stations, or billboard locations, or print vehicles [...]
Spring cleaning time at Kochan & Company stirred up a little dust…and a lot of memories. The challenge was to remember – from thousands of casino marketing projects – which casino promotions were our favorites. Here’s a few names that topped the list for creativity and results: Big Game Hunt Bingo Blast [...]
Research shows that jingles are making a comeback. Yep…those catchy, memorable, singable, can’t-get-them-out-of-your-head salutes to products, attractions, retailers and service businesses are back on your marketing “DO” list. And Kochan & Company is here to make sure you get the most out of your musical dollar. Producing a jingle sounds like a lot of fun [...]
In 2008, St. Louis advertising agency founder and president, Bob Kochan, was inducted into the St. Louis Media Halls of Fame for Advertising and Public Relations. Only recently did he discover that the Halls of Fame site is now on The Missouri History Museum’s website. After 35+ years in St. Louis marketing, and with a background in [...]
