This month marks the one year anniversary of events that are now recognized as the start of the global recession. More than previous downturns, this recession has led to profound shifts in how consumers think, react to marketing and buy.
The phrase “responsible consumerism” is rapidly replacing “mass consumption” as people move beyond aspirational buying to [...]
“Recovery”
It is just one word, but in these times “recovery” is a powerful word loaded with implications for marketers.
We know that someday there will be an end to this downturn. The challenge, of course, is to be prepared. Marketers, who have been forced into short-term, survival mode for the last 8-10 months, should start to [...]
There is no doubt that these are the most daunting economic conditions we’ve faced in recent memory, and the constant stream of bad news is adding to consumer anxiety. Although there is weakened demand, the reality is that there are still consumers out there. If we have learned anything from past downturns, we know that [...]
…The coupon stretches 44 feet across and 10 feet tall and can be seen on a billboard on the north side of Highway 40, a half-mile east of Kingshighway Boulevard.
The firm said it was inspired to create the billboard advertisement because coupons are growing more popular among budget-conscious shoppers wanting to save money during the [...]
1. Softer pricing in media. Here is your opportunity to increase your share of voice in the marketplace. As weakened companies cut their ad spending, you can renegotiate your existing contracts, or add promotional sponsorships to your media plans.
2. Upgrade your website. Your customers are looking for a better deal, and they’re researching online. Make [...]
Market Turmoil.
Unemployment.
Recession.
There is no doubt that these current issues are changing your business. The first instinct is to protect profits, spend less and, yes, cut advertising and marketing as an expense when times get tough. It’s a strategy that we see in every downturn. It’s also a strategy that is much like being in a [...]
Market Turmoil. Unemployment. Recession. Issues of the new year that are on everybody’s mind. A business person’s instinct is to protect profits, spend less and, yes, cut advertising as an expense when times get tough. It’s a strategy that is much like being in a race and saving money by not buying fuel to get [...]
As the end of the year approaches, your company is probably initiating strategic planning for 2009. Most people agree that 2008 presented challenges unlike recent years and are hopeful for a brighter 2009.
It wasn’t business as usual. The status quo approach didn’t work.
And what worked in the past was less than successful the next time around.
So where [...]
Generally speaking, advertising professionals don’t like rules.
That’s why we tend to “think outside the box”. However, through the years we have come across a few “truisms” which have proven to be useful guidelines time and time again:
Don’t put 10 pounds of potatoes in a 5-pound bag.
Simply put, don’t cram so much information in an ad [...]
85% of women 25-44 read printed direct mail marketing pieces.
53% of women 25-44, who have access to email, read email advertisements.
45% of all adults are open to receiving personalized, follow-up emails, after expressing
interest in a company from direct mail collateral.
72% of all adults have responded to direct mail containing an exclusive “buy one, get one [...]
