It seems like the casino industry is expanding by leaps and bounds. Areas of the country with no casinos are scrambling to get them approved and open, while established markets are adding properties and fueling the fight for market share. Either way, 2012 is going to see your casino’s competition increasing. The challenge, then, is to keep [...]
Tailor this promotion for random drawings, weekly hot seats or – if the prizes are enticing enough – your major holiday promotion. Just choose the “gifts” and you’re ready to go! Now is a great time to get away on a cruise,golf trip, or sunny beach retreat. This graphic can work [...]
Plasma screens have replaced posters. Video displays have replaced slot wobblers and table tents. And high-tech graphics grace the outside of almost every casino, large or small. No wonder motion graphics have become an important marketing tool in the gaming industry. At Kochan & Company, we’ve created custom promotional videos for a variety of clients. Check [...]
Radio advertising is a natural for the fast-paced, competitive world of casino marketing. You get a lot of message for the money. It’s quick and inexpensive to produce. It reaches people on the go, in the office, at home, in the car….even on the computer. So why isn’t your radio as effective as it should [...]
Casinos are open every day….and most of them are open 24/7/365. So why not treat every day — and every hour of every day — as another opportunity to increase play and generate additional revenue? In addition to coupons and direct marketing offers, here are a few “timely” ideas to consider: Sunrise Specials – Choose [...]
You can’t do data-based marketing without data. Current data. Correct data. More and more data. That’s why it’s so important to have constant, multiple outreach touch- points for mining the information that your marketing programs need. The “no-brainer” is using Guest Services, as part of your card sign-up program. Train your frontline employees to ask [...]
How much does your casino’s monthly coupon mailers cost each month to produce? What about the expense of those small-run postcards that target a specific player tier, or tout a special one-day promotion? Remember your answer when you discount the importance of collecting email addresses and mobile numbers; mining that particular data can be a [...]
No matter the size or location of the property, the past 18-20 months have been challenging for casino marketers, something that was once unthinkable in the casino industry. The current economic downturn has caused a fundamental shift in how players, even core players, are choosing to spend. At Kochan & Company, we see trends in [...]
Right now, the most cost-effective way to communicate with your players is online. Sure, you have a website, but your website isn’t reaching out and updating your players on the latest jackpot or sending them special incentives to visit. Your website is passive, your customers have to find you. Email campaigns, text offers and social [...]
1. Upgrade your website. Your customers are looking for the best casino experience, and they are doing more research online. Make sure that your site is easy to navigate, is constantly updated with your current information, and allows your customers to do everything from making reservations to checking their point balances. Most of all, it [...]
