No matter the size or location of the property, the past 18-20 months have been challenging for casino marketers, something that was once unthinkable in the casino industry.
The current economic downturn has caused a fundamental shift in how players, even core players, are choosing to spend. At Kochan & Company, we see trends in [...]
Right now, the most cost-effective way to communicate with your players is online. Sure, you have a website, but your website isn’t reaching out and updating your players on the latest jackpot or sending them special incentives to visit. Your website is passive, your customers have to find you. Email campaigns, text offers and social [...]
1. Upgrade your website. Your customers are looking for the best casino experience, and they are doing more research online. Make sure that your site is easy to navigate, is constantly updated with your current information, and allows your customers to do everything from making reservations to checking their point balances. Most of all, it [...]
Argosy Casino - Alton’s newest promotion breaks September 4th, with a top prize of $10,000 cash.
The 100K Cash ‘n Carry giveaway will spread the wealth in cash and points; participants can
win instant point prizes, with cash awarded on Sundays, Wednesdays, during two mini-grand prize
drawings, and at the final grand prize drawing November 22. New creative [...]
Congratulations to our friends at Prairie Band Casino & Resort, in Topeka, Kansas, on winning the Diamond Award for the Best Casino Floor Promotion / Large Casino Category at the 2009 Romero Awards in Las Vegas. Kochan & Company is proud to have served as Prairie Band’s marketing partner in the creation of the winning [...]
Kochan & Company was the sponsor of the Romero Awards Breakfast at the Casino Marketing Conference, July 20-22, 2009 in Las Vegas. Named after casino marketing pioneer and author John Romero, the Romero Awards honor those gaming operators who best fulfill the spirit of John Romero’s nearly 50-year crusade for effective, measurable and accountable casino [...]
Late last year, we won a branding assignment that was a first for Kochan & Company: it required a translator! A former client, who knew we were the perfect agency for his new challenge, awarded us the business. As an agency owner, there is nothing better than getting that call from a past customer. [...]
It took months of planning, renovation and expansion, but the new Mystique Casino has finally opened where the old Dubuque Greyhound Park & Casino used to be. The greyhound park is still there, but everything else about the casino facilities has changed, including new restaurants and new events center. As Mystique’s agency of record, we [...]
ST. LOUIS (March 13, 2009) Kochan & Company Marketing Communications,
long-time agency for Argosy Casino - Alton, has been named agency of record for Dubuque Greyhound Park & Casino in Iowa. Kochan & Company will be responsible for all marketing- related services, including branding, TV, radio, print, direct mail, outdoor, interactive and on-site collateral to kick [...]
KOCHAN & COMPANY’S CASINO JINGLES WIN SILVER DAVEY AWARDS ST. LOUIS
(November 12, 2008)
Kochan & Company Marketing Communications recently won two Silver Davey Awards in the Music/Jingle Radio Specialty Category. The awards recognize the agency’s outstanding creative music/jingle work for Prairie Band Casino & Resort in Topeka, Kansas and Argosy Casino - Alton [...]
