We are all driven by our emotions. Emotions play an important role in our decisions. Since childhood our emotions have influenced our actions. Happy. Sad. Safe. Joy. Secure. Fear. So emotions also become a powerful tool in crafting advertising that creates a connection and reaction to a product. A message that makes you feel secure [...]
Casinos are open every day….and most of them are open 24/7/365. So why not treat every day — and every hour of every day — as another opportunity to increase play and generate additional revenue? In addition to coupons and direct marketing offers, here are a few “timely” ideas to consider: Sunrise Specials – Choose [...]
It’s an old adage, “You have to spend money to make money.” At the start of the current Recession, while marketing and advertising budgets were being cut, many marketing consultants, including us, \”Are You in Danger of Being Forgotten?\” cited studies from past downturns that illustrated when marketing budgets are reduced during a recession it [...]
How much does your casino’s monthly coupon mailers cost each month to produce? What about the expense of those small-run postcards that target a specific player tier, or tout a special one-day promotion? Remember your answer when you discount the importance of collecting email addresses and mobile numbers; mining that particular data can be a [...]
Unlike the past three recessions, it will not be the Baby Boomers who lead the recovery. That is the finding of a new report from PricewaterhouseCoopers and Retail Forward. Baby Boomers are now faced with financial commitments, such as debt accumulated in better economic times, decreased savings accounts and retirement right around the corner. In [...]
No matter the size or location of the property, the past 18-20 months have been challenging for casino marketers, something that was once unthinkable in the casino industry. The current economic downturn has caused a fundamental shift in how players, even core players, are choosing to spend. At Kochan & Company, we see trends in [...]
Seems that you can not escape social media these days, from news stories about networking sites to the little graphic links that appear to be everywhere, instructing consumers to “Follow us on ……” . As marketers we are told that we must participate in all facets, or risk being left behind. But is social media [...]
As marketers in this new economy, we are constantly challenged to create programs that generate business, while showing a positive return on investment. Because it is more expensive to acquire a new customer, the best return on investment is to reward the ones you’ve got, and offer incentives to get them to spend more. This [...]
Bob Kochan, President of Kochan & Company, was one of several St. Louis advertising and marketing executives to offer opinions for a St. Louis Business Journal article on this year’s Super Bowl ads. Bob had this to say about top ranked Mars’ Snickers ad featuring Betty White and Abe Vigoda playing in a touch football game: “It [...]
It’s 2010 and we are now marketing to the “post-recession consumer”. Much like the consumers who survived the Great Depression, current thinking is that the effects of this recent downturn will forever change today’s consumer. What we do know is that in 2010 we are marketing in untraditional times and that calls for smarter thinking and [...]
