Unlike the past three recessions, it will not be the Baby Boomers who lead the recovery. That is the finding of a new report from PricewaterhouseCoopers and Retail Forward.
Baby Boomers are now faced with financial commitments, such as debt accumulated in better economic times, decreased savings accounts and retirement right around the corner. In [...]
No matter the size or location of the property, the past 18-20 months have been challenging for casino marketers, something that was once unthinkable in the casino industry.
The current economic downturn has caused a fundamental shift in how players, even core players, are choosing to spend. At Kochan & Company, we see trends in [...]
Seems that you can not escape social media these days, from news stories about networking sites to the little graphic links that appear to be everywhere, instructing consumers to “Follow us on ……” . As marketers we are told that we must participate in all facets, or risk being left behind. But is social media [...]
As marketers in this new economy, we are constantly challenged to create programs that generate business, while showing a positive return on investment. Because it is more expensive to acquire a new customer, the best return on investment is to reward the ones you’ve got, and offer incentives to get them to spend more. This [...]
Bob Kochan, President of Kochan & Company, was one of several St. Louis advertising and marketing executives to offer opinions for a St. Louis Business Journal article on this year’s Super Bowl ads. Bob had this to say about top ranked Mars’ Snickers ad featuring Betty White and Abe Vigoda playing in a touch football game:
“It had [...]
It’s 2010 and we are now marketing to the “post-recession consumer”. Much like the consumers who survived the Great Depression, current thinking is that the effects of this recent downturn will forever change today’s consumer. What we do know is that in 2010 we are marketing in untraditional times and that calls for smarter thinking and [...]
“Recovery”
It is just one word, but in these times “recovery” is a powerful word loaded with implications for marketers.
We know that someday there will be an end to this downturn. The challenge, of course, is to be prepared. Marketers, who have been forced into short-term, survival mode for the last 8-10 months, should start to [...]
For marketers on all levels, one trend that is becoming clear is consumers’ increased use of 3 screens (TV, computers and mobile phones) for entertainment and information. A recently released report by Nielsen Company finds usage of all three screens increased in fourth quarter 2008. This report also states that TV viewing in fourth quarter [...]
Market Turmoil.
Unemployment.
Recession.
There is no doubt that these current issues are changing your business. The first instinct is to protect profits, spend less and, yes, cut advertising and marketing as an expense when times get tough. It’s a strategy that we see in every downturn. It’s also a strategy that is much like being in a [...]
A new Keller Fay study of the brand-related conversations of consumer influencers estimates that a mere 15% of consumers account for 1.5 billion brand impressions per day. This 15% of consumer influencers (approximately 32 million individuals) are involved in 184 word of mouth conversations a week, more than 1.5 times the average consumer. Since this [...]
