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Kochan & Company

Archives for the ‘Consumer Insight’ Category

Direct Mail – Are You Serious?

Jul 30th, 2012 • Category: Advertising Articles, Consumer Insight, Featured, Sidebar

Consider this:  While others are testing the social media scene, dipping their toes in digital marketing and giving low-end TV production a shot, there is now less clutter – and more opportunity – in every mailbox in your neighborhood, city or across the country.   Look at the numbers:  The Direct Marketing Association (DMA) reports [...]



12 Marketing Tactics for a Better 2012

Feb 21st, 2012 • Category: Consumer Insight, Experts in Fun, Featured, Kochan in the News

Forget the First Quarter blahs.  Energize your marketing efforts with these proven strategies for a less stressful and more profitable new year.   1) Spend Aggressively (and wisely) In a bad economy, the first reaction is to cut back on expenses.   Here’s one way proactive investment — instead of reactive “saving” — helped our [...]



Kochan & Company – Building Brand Loyalty

Feb 23rd, 2011 • Category: Advertising Articles, Consumer Insight, Featured

We are all driven by our emotions. Emotions play an important role in our decisions. Since childhood our emotions have influenced our actions. Happy. Sad. Safe. Joy. Secure. Fear. So emotions also become a powerful tool in crafting advertising that creates a connection and reaction to a product. A message that makes you feel secure [...]



Casino Marketing: Promotion Ideas to Generate More Revenue

Nov 15th, 2010 • Category: Advertising Articles, Casino Marketing, Consumer Insight

Casinos are open every day….and most of them are open 24/7/365. So why not treat every day — and every hour of every day — as another opportunity to increase play and generate additional revenue? In addition to coupons and direct marketing offers, here are a few “timely” ideas to consider: Sunrise Specials – Choose [...]



Spend More, Make More

Sep 16th, 2010 • Category: Advertising Articles, Consumer Insight

It’s an old adage, “You have to spend money to make money.” At the start of the current Recession, while marketing and advertising budgets were being cut, many marketing consultants, including us, \”Are You in Danger of Being Forgotten?\” cited studies from past downturns that illustrated when marketing budgets are reduced during a recession it [...]



Reach Your Customers Directly Without Direct Mail Costs

Aug 10th, 2010 • Category: Casino Marketing, Consumer Insight

How much does your casino’s monthly coupon mailers cost each month to produce? What about the expense of those small-run postcards that target a specific player tier, or tout a special one-day promotion? Remember your answer when you discount the importance of collecting email addresses and mobile numbers; mining that particular data can be a [...]



Who Will Lead the Recovery?

Jun 10th, 2010 • Category: Advertising Articles, Consumer Insight

Unlike the past three recessions, it will not be the Baby Boomers who lead the recovery. That is the finding of a new report from PricewaterhouseCoopers and Retail Forward. Baby Boomers are now faced with financial commitments, such as debt accumulated in better economic times, decreased savings accounts and retirement right around the corner. In [...]



5 Things We Learned From the Downturn

Apr 28th, 2010 • Category: Advertising Articles, Casino Marketing, Consumer Insight

No matter the size or location of the property, the past 18-20 months have been challenging for casino marketers, something that was once unthinkable in the casino industry. The current economic downturn has caused a fundamental shift in how players, even core players, are choosing to spend. At Kochan & Company, we see trends in [...]



Does Social Media Really Work?

Apr 15th, 2010 • Category: Advertising Articles, Consumer Insight

Seems that you can not escape social media these days, from news stories about networking sites to the little graphic links that appear to be everywhere, instructing consumers to “Follow us on ……” . As marketers we are told that we must participate in all facets, or risk being left behind. But is social media [...]



Build Loyalty, Build Profits

Feb 23rd, 2010 • Category: Advertising Articles, Consumer Insight

As marketers in this new economy, we are constantly challenged to create programs that generate business, while showing a positive return on investment. Because it is more expensive to acquire a new customer, the best return on investment is to reward the ones you’ve got, and offer incentives to get them to spend more. This [...]