“Recovery” It is just one word, but in these times “recovery” is a powerful word loaded with implications for marketers. We know that someday there will be an end to this downturn. The challenge, of course, is to be prepared. Marketers, who have been forced into short-term, survival mode for the last 8-10 months, should [...]
For marketers on all levels, one trend that is becoming clear is consumers’ increased use of 3 screens (TV, computers and mobile phones) for entertainment and information. A recently released report by Nielsen Company finds usage of all three screens increased in fourth quarter 2008. This report also states that TV viewing in fourth quarter [...]
Market Turmoil. Unemployment. Recession. There is no doubt that these current issues are changing your business. The first instinct is to protect profits, spend less and, yes, cut advertising and marketing as an expense when times get tough. It’s a strategy that we see in every downturn. It’s also a strategy that is much like [...]
A new Keller Fay study of the brand-related conversations of consumer influencers estimates that a mere 15% of consumers account for 1.5 billion brand impressions per day. This 15% of consumer influencers (approximately 32 million individuals) are involved in 184 word of mouth conversations a week, more than 1.5 times the average consumer. Since this [...]
Consumers are click-happy when it comes to email newsletters and email product alerts– often clicking on many areas that normally do not have links. According to a new eye-tracking test by MarketingSherpa, when people read a marketing email, they look for links in the copy, not just the underlined text or buttons. Although most marketing [...]
Boomers are redefining what mid-life looks, feels and sounds like in America. They are embracing technologies that will enable them to remain engaged and active much longer. Their purchasing clout has enormous effect on trends in the workplace, health, technology, recreation, family life and politics. According to Age Lessons, the up and coming Boomer trends [...]
Two recent studies by the Promotional Products Association International show that promotional items can positively influence consumers. One study examined pizza consumers and the other trade show participants. In each case, when promotional products are used as a key element in a brand’s marketing mix, they create a more positive outlook toward a brand and [...]
85% of women 25-44 read printed direct mail marketing pieces. 53% of women 25-44, who have access to email, read email advertisements. 45% of all adults are open to receiving personalized, follow-up emails, after expressing interest in a company from direct mail collateral. 72% of all adults have responded to direct mail containing an exclusive [...]
A new Nielsen/WebVisible study reveals that once doctors, car dealers, florists, plumbers and other service industry professionals are found online, they are significantly benefiting from “offline conversion”–the act of shopping online and purchasing offline. More than 70% of Internet users report using search engines to find a local service; with 46% of them making a [...]
The out-of-home advertising category has experienced strong growth recently, with 6.7 billion dollars spent over the last two years on billboards located everywhere from roadsides and buses , to malls, office buildings and airports. Digital technology is propelling a significant portion of that growth. The Outdoor Advertising Association of America says that about 400 digital [...]
