Moving Forward

Kochan & Company

Archives for the ‘Featured’ Category

Want more ROI? Make some music!

Jul 23rd, 2013 • Category: Featured, Radio

Research shows that jingles are making a comeback.  Yep…those catchy, memorable, singable, can’t-get-them-out-of-your-head salutes to products, attractions, retailers and service businesses are back on your marketing “DO” list.  And Kochan & Company is here to make sure you get the most out of your musical dollar.   Producing a jingle sounds like a lot of [...]



Do You Have Enough Message Frequency?

Jan 18th, 2013 • Category: Advertising Articles, Featured

If your advertising campaign results are feeling a little sluggish, it may be time torethink your media objectives, strategies and tactics relative to reach and frequency.Although most advertisers place “reaching the target” at the front of the media decision making process, all too often they don’t place enough importance on the message frequency part of [...]



Do Something Different in 2013

Dec 17th, 2012 • Category: Advertising Articles, Featured, Kochan in the News

Start your marketing momentum now, and ring in the New Year with five different ways to help build an effective plan for 2013….and beyond.     Tap the underutilized resources inside your company Sometimes the best ideas are sitting down the hall in a completely unrelated department, or even answering the phone.  Your support staff [...]



Twice is Nice! Small Business Monthly recognizes us…again!

Nov 12th, 2012 • Category: Advertising Articles, Featured, Kochan in the News

For the second year, Kochan & Company is named one of St. Louis’ Best Marketing Firms. The November issue of St. Louis Small Business Monthly features St. Louis area marketing companies that have been nominated by SBM readers as the “Best in Business”.   “At Kochan & Company, we’ve always believed that “Good is not [...]



Carondelet Living Campaign Unveiled.

Sep 6th, 2012 • Category: Featured, Kochan in the News

    More than 90,000 people a day will encounter Kochan & Company’s latest creative effort promoting St. Louis’ Historic Carondelet neighborhood.   Our billboard design is now displayed on I-55 south of the Anheuser-Busch brewery.  The new outdoor advertising campaign, which also incorporates a new logo for the community (created by the Kochan team,) [...]



Think Small

Aug 10th, 2012 • Category: Featured, Kochan in the News, Sidebar

Nope.  We’re not selling VW Beetles (for those of you old enough to recognize the reference). We’re just reinforcing the idea that to grow BIG, it’s often better to think small.   In other words, for localized businesses, it’s best to make sure you have awareness, presence and draw a significant amount of your revenue from those [...]



Celebrating A Job Well Done

Aug 2nd, 2012 • Category: Advertising Articles, Featured, Kochan in the News, Sidebar

Kochan & Company creates recognition award logos for homebuilding client   Kevin Steen, senior art director, recently completed two logos for client Payne Family Homes; the graphics are used as part of a company-wide recognition program.   The Safety Excellence award is given to Payne employees who attain exemplary safety records on the job.   The Preferred Trade Partner [...]



Direct Mail – Are You Serious?

Jul 30th, 2012 • Category: Advertising Articles, Consumer Insight, Featured, Sidebar

Consider this:  While others are testing the social media scene, dipping their toes in digital marketing and giving low-end TV production a shot, there is now less clutter – and more opportunity – in every mailbox in your neighborhood, city or across the country.   Look at the numbers:  The Direct Marketing Association (DMA) reports [...]



Celebrating 25 Years of Smart Marketing

Jul 5th, 2012 • Category: Featured, Kochan in the News, Sidebar

It’s only the fifth day of July, and it seems we’re on fire this month – with this heat, thankfully not literally.  We’ve been setting ideas in motion for 25 years, and want to share this milestone with you.  And it just so happens that Kochan & Company’s own Bob Kochan is featured as a [...]



Kochan & Company Brings Carondelet Living To Life

Jun 21st, 2012 • Category: Advertising Articles, Featured, Sidebar

We’ve done it for Downtown St. Louis, the Greater Alton area, and Laclede’s Landing, now Kochan & Company is inviting St. Louis residents to discover the attractions, amenities and businesses of the Carondelet area. For anyone familiar with the St. Louis neighborhood system, it’s no surprise that this community in the south-easternmost section of St. [...]