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Posts Tagged ‘5 marketing principals’

5 Things We Learned From the Downturn

By Leslie Davis • Apr 28th, 2010 • Category: Advertising Articles, Casino Marketing, Consumer Insight

No matter the size or location of the property, the past 18-20 months have been challenging for casino marketers, something that was once unthinkable in the casino industry. The current economic downturn has caused a fundamental shift in how players, even core players, are choosing to spend. At Kochan & Company, we see trends in [...]