Your Customers, One Year Later
By Bob Kochan • Sep 2nd, 2009 • Category: Advertising ArticlesThis month marks the one year anniversary of events that are now recognized as the start of the global recession. More than previous downturns, this recession has led to profound shifts in how consumers think, react to marketing and buy. The phrase “responsible consumerism” is rapidly replacing “mass consumption” as people move beyond aspirational buying [...]
