Are Ad Agencies Necessary?
By Leslie Davis • Oct 8th, 2009 • Category: Advertising ArticlesThe Association of National Advertisers (ANA) reported late last year 42% of advertisers nation-wide have set up in-house ad agencies to realize cost-efficiencies. According to this survey, in-house agencies are handling a variety of tasks, with 97% producing collateral materials, 66% working on brand identity and 62% designing online banner ads. The ANA also found [...]
