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Reality Check: Back to Basics

By Bob Kochan • Feb 6th, 2009 • Category: Advertising Articles

There is no doubt that these are the most daunting economic conditions we’ve faced in recent memory, and the constant stream of bad news is adding to consumer anxiety. Although there is weakened demand, the reality is that there are still consumers out there. If we have learned anything from past downturns, we know that [...]