Talk to the WOM’s
By Bob Kochan • Apr 7th, 2008 • Category: Consumer InsightA new Keller Fay study of the brand-related conversations of consumer influencers estimates that a mere 15% of consumers account for 1.5 billion brand impressions per day. This 15% of consumer influencers (approximately 32 million individuals) are involved in 184 word of mouth conversations a week, more than 1.5 times the average consumer. Since this [...]
