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Kochan & Company

Posts Tagged ‘brand loyalty’

Kochan & Company – Building Brand Loyalty

By admin • Feb 23rd, 2011 • Category: Advertising Articles, Consumer Insight, Featured

We are all driven by our emotions. Emotions play an important role in our decisions. Since childhood our emotions have influenced our actions. Happy. Sad. Safe. Joy. Secure. Fear. So emotions also become a powerful tool in crafting advertising that creates a connection and reaction to a product. A message that makes you feel secure [...]


Build Loyalty, Build Profits

By Leslie Davis • Feb 23rd, 2010 • Category: Advertising Articles, Consumer Insight

As marketers in this new economy, we are constantly challenged to create programs that generate business, while showing a positive return on investment. Because it is more expensive to acquire a new customer, the best return on investment is to reward the ones you’ve got, and offer incentives to get them to spend more. This [...]