Moving Forward

Kochan & Company

Posts Tagged ‘casino advertising’

More Competition? Time To Get Competitive!

By • Nov 18th, 2011 • Category: Casino Marketing, Featured

It seems like the casino industry is expanding by leaps and bounds. Areas of the country with no casinos are scrambling to get them approved and open, while established markets are adding properties and fueling the fight for market share. Either way, 2012 is going to see your casino’s competition increasing. The challenge, then, is to keep [...]



Reach Your Customers Directly Without Direct Mail Costs

By • Aug 10th, 2010 • Category: Casino Marketing, Consumer Insight

How much does your casino’s monthly coupon mailers cost each month to produce? What about the expense of those small-run postcards that target a specific player tier, or tout a special one-day promotion? Remember your answer when you discount the importance of collecting email addresses and mobile numbers; mining that particular data can be a [...]



It’s Time to Be Social.

By • Oct 21st, 2009 • Category: Casino Marketing

Right now, the most cost-effective way to communicate with your players is online. Sure, you have a website, but your website isn’t reaching out and updating your players on the latest jackpot or sending them special incentives to visit. Your website is passive, your customers have to find you. Email campaigns, text offers and social [...]



5 Strategies to Energize Your Casino Marketing

By • Aug 27th, 2009 • Category: Casino Marketing

1. Upgrade your website. Your customers are looking for the best casino experience, and they are doing more research online. Make sure that your site is easy to navigate, is constantly updated with your current information, and allows your customers to do everything from making reservations to checking their point balances. Most of all, it [...]



Casino Branding with a French Accent

By • May 7th, 2009 • Category: Casino Marketing

Late last year, we won a branding assignment that was a first for Kochan & Company: it required a translator! A former client, who knew we were the perfect agency for his new challenge, awarded us the business. As an agency owner, there is nothing better than getting that call from a past customer. As [...]



KOCHAN & COMPANY’S CASINO JINGLES WIN SILVER DAVEY AWARDS

By • Nov 12th, 2008 • Category: Casino Marketing, Kochan in the News

KOCHAN & COMPANY’S CASINO JINGLES WIN SILVER DAVEY AWARDS ST. LOUIS (November 12, 2008) Kochan & Company Marketing Communications recently won two Silver Davey Awards in the Music/Jingle Radio Specialty Category. The awards recognize the agency’s outstanding creative music/jingle work for Prairie Band Casino & Resort in Topeka, Kansas and Argosy Casino – Alton (Illinois). [...]