Moving Forward

Kochan & Company

Posts Tagged ‘Casino Marketing’

Direct Mail – Are You Serious?

By • Jul 30th, 2012 • Category: Advertising Articles, Consumer Insight, Featured, Sidebar

Consider this:  While others are testing the social media scene, dipping their toes in digital marketing and giving low-end TV production a shot, there is now less clutter – and more opportunity – in every mailbox in your neighborhood, city or across the country.   Look at the numbers:  The Direct Marketing Association (DMA) reports [...]

More Competition? Time To Get Competitive!

By • Nov 18th, 2011 • Category: Casino Marketing, Featured

It seems like the casino industry is expanding by leaps and bounds. Areas of the country with no casinos are scrambling to get them approved and open, while established markets are adding properties and fueling the fight for market share. Either way, 2012 is going to see your casino’s competition increasing. The challenge, then, is to keep [...]

Casino Marketing: Promotion Ideas to Generate More Revenue

By • Nov 15th, 2010 • Category: Advertising Articles, Casino Marketing, Consumer Insight

Casinos are open every day….and most of them are open 24/7/365. So why not treat every day — and every hour of every day — as another opportunity to increase play and generate additional revenue? In addition to coupons and direct marketing offers, here are a few “timely” ideas to consider: Sunrise Specials – Choose [...]

Feed the Data Monster

By • Sep 15th, 2010 • Category: Advertising Articles, Casino Marketing

You can’t do data-based marketing without data. Current data. Correct data. More and more data. That’s why it’s so important to have constant, multiple outreach touch- points for mining the information that your marketing programs need. The “no-brainer” is using Guest Services, as part of your card sign-up program. Train your frontline employees to ask [...]

Reach Your Customers Directly Without Direct Mail Costs

By • Aug 10th, 2010 • Category: Casino Marketing, Consumer Insight

How much does your casino’s monthly coupon mailers cost each month to produce? What about the expense of those small-run postcards that target a specific player tier, or tout a special one-day promotion? Remember your answer when you discount the importance of collecting email addresses and mobile numbers; mining that particular data can be a [...]

5 Things We Learned From the Downturn

By • Apr 28th, 2010 • Category: Advertising Articles, Casino Marketing, Consumer Insight

No matter the size or location of the property, the past 18-20 months have been challenging for casino marketers, something that was once unthinkable in the casino industry. The current economic downturn has caused a fundamental shift in how players, even core players, are choosing to spend. At Kochan & Company, we see trends in [...]

It’s Time to Be Social.

By • Oct 21st, 2009 • Category: Casino Marketing

Right now, the most cost-effective way to communicate with your players is online. Sure, you have a website, but your website isn’t reaching out and updating your players on the latest jackpot or sending them special incentives to visit. Your website is passive, your customers have to find you. Email campaigns, text offers and social [...]

5 Strategies to Energize Your Casino Marketing

By • Aug 27th, 2009 • Category: Casino Marketing

1. Upgrade your website. Your customers are looking for the best casino experience, and they are doing more research online. Make sure that your site is easy to navigate, is constantly updated with your current information, and allows your customers to do everything from making reservations to checking their point balances. Most of all, it [...]

Argosy Casino – Alton’s newest promotion breaks September 4th, with a top prize of $10,000 cash.

By • Aug 18th, 2009 • Category: Casino Marketing

Argosy Casino – Alton’s newest promotion breaks September 4th, with a top prize of $10,000 cash. The 100K Cash ‘n Carry giveaway will spread the wealth in cash and points; participants can win instant point prizes, with cash awarded on Sundays, Wednesdays, during two mini-grand prize drawings, and at the final grand prize drawing November [...]

The Romero Awards

By • Aug 16th, 2009 • Category: Casino Marketing

Congratulations to our friends at Prairie Band Casino & Resort, in Topeka, Kansas, on winning the Diamond Award for the Best Casino Floor Promotion / Large Casino Category at the 2009 Romero Awards in Las Vegas. Kochan & Company is proud to have served as Prairie Band’s marketing partner in the creation of the winning [...]