Are You in Danger of Being Forgotten?
By Bob Kochan • Nov 20th, 2008 • Category: Advertising Articles, Consumer InsightMarket Turmoil.
Unemployment.
Recession.
There is no doubt that these current issues are changing your business. The first instinct is to protect profits, spend less and, yes, cut advertising and marketing as an expense when times get tough. It’s a strategy that we see in every downturn. It’s also a strategy that is much like being in a [...]
