5 Marketing Strategies for Tough Times
By Bob Kochan • Jan 7th, 2009 • Category: Advertising Articles1. Softer pricing in media. Here is your opportunity to increase your share of voice in the marketplace. As weakened companies cut their ad spending, you can renegotiate your existing contracts, or add promotional sponsorships to your media plans. 2. Upgrade your website. Your customers are looking for a better deal, and they’re researching online. [...]
