Moving Forward

A new Keller Fay study of the brand-related conversations of consumer influencers estimates that a mere 15% of consumers account for 1.5 billion brand impressions per day. This 15% of consumer influencers (approximately 32 million individuals) are involved in 184 word of mouth conversations a week, more than 1.5 times the average consumer. Since this [...]

Consumers are click-happy when it comes to email newsletters and email product alerts– often clicking on many areas that normally do not have links. According to a new eye-tracking test by MarketingSherpa, when people read a marketing email, they look for links in the copy, not just the underlined text or buttons. Although most marketing [...]