Billboards Moving Into the Digital Age
By Bob Kochan • Sep 23rd, 2007 • Category: Consumer InsightThe out-of-home advertising category has experienced strong growth recently, with 6.7 billion dollars spent over the last two years on billboards located everywhere from roadsides and buses , to malls, office buildings and airports.
Digital technology is propelling a significant portion of that growth. The Outdoor Advertising Association of America says that about 400 digital billboards [...]
