It’s The Phrase That Pays
By Bob Kochan • Aug 17th, 2008 • Category: Advertising ArticlesGenerally speaking, advertising professionals don’t like rules.
That’s why we tend to “think outside the box”. However, through the years we have come across a few “truisms” which have proven to be useful guidelines time and time again:
Don’t put 10 pounds of potatoes in a 5-pound bag.
Simply put, don’t cram so much information in an ad [...]
