You can’t do data-based marketing without data. Current data. Correct data. More and more data. That’s why it’s so important to have constant, multiple outreach touch- points for mining the information that your marketing programs need. The “no-brainer” is using Guest Services, as part of your card sign-up program. Train your frontline employees to ask [...]
How much does your casino’s monthly coupon mailers cost each month to produce? What about the expense of those small-run postcards that target a specific player tier, or tout a special one-day promotion? Remember your answer when you discount the importance of collecting email addresses and mobile numbers; mining that particular data can be a [...]
Consumers are click-happy when it comes to email newsletters and email product alerts– often clicking on many areas that normally do not have links. According to a new eye-tracking test by MarketingSherpa, when people read a marketing email, they look for links in the copy, not just the underlined text or buttons. Although most marketing [...]
