What Really Makes Consumers Click
By Bob Kochan • Mar 11th, 2008 • Category: Consumer InsightConsumers are click-happy when it comes to email newsletters and email product alerts– often clicking on many areas that normally do not have links. According to a new eye-tracking test by MarketingSherpa, when people read a marketing email, they look for links in the copy, not just the underlined text or buttons. Although most marketing [...]
