No matter the size or location of the property, the past 18-20 months have been challenging for casino marketers, something that was once unthinkable in the casino industry.
The current economic downturn has caused a fundamental shift in how players, even core players, are choosing to spend. At Kochan & Company, we see trends in [...]
Kochan & Company President Bob Kochan will participate in tomorrow’s AMA Marketing Roundtable to discuss “In what ways is the client/ agency relationship changing/ evolving?” In this special edition of the St. Louis chapter’s Marketing Roundtable, Bob will be on a panel with other executives from St. Louis’ top ad agencies, PR and web development [...]
Kochan & Company Art Director Kevin Steen’s logo work for each media hall of fame will be featured on the new website for the St. Louis Media Halls of Fame. Mike Anderson posted an announcement about the new site this morning on the STLMedia.net website. Click here for the link and to see Kevin’s work: http://stlmediastuff.blogspot.com/2010/03/new-website-is-coming.html
Agency [...]
As the largest green-certified builder in the St. Louis area, Consort Homes asked Kochan & Company to develop a campaign that focused on their “Live Green” positioning, while also featuring their new, up-front pricing program. The Kochan & Company team put our years of homebuilding marketing experience to work for Consort as we tackled their [...]
Bob Kochan, President of Kochan & Company, was one of several St. Louis advertising and marketing executives to offer opinions for a St. Louis Business Journal article on this year’s Super Bowl ads. Bob had this to say about top ranked Mars’ Snickers ad featuring Betty White and Abe Vigoda playing in a touch football game:
“It had [...]
Congratulations to Kochan & Company client Raging Rivers WaterPark for winning the River Bend Growth Association’s Spirit of Tourism Award. The award was announced at the RBGA’s annual dinner and recognizes Raging River’s impact on the growth in the River Bend area. Raging Rivers WaterPark is also celebrating its 20th season this year, with opening [...]
It’s 2010 and we are now marketing to the “post-recession consumer”. Much like the consumers who survived the Great Depression, current thinking is that the effects of this recent downturn will forever change today’s consumer. What we do know is that in 2010 we are marketing in untraditional times and that calls for smarter thinking and [...]
