Local Business Websites Drive Offline Purchases
By Bob Kochan • Sep 23rd, 2007 • Category: Consumer InsightA new Nielsen/WebVisible study reveals that once doctors, car dealers, florists, plumbers and other service industry professionals are found online, they are significantly benefiting from “offline conversion”–the act of shopping online and purchasing offline.
More than 70% of Internet users report using search engines to find a local service; with 46% of them making a purchase [...]
