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Posts Tagged ‘Marketing in tough economic times’

5 Marketing Strategies for Tough Times

By Bob Kochan • Jan 7th, 2009 • Category: Advertising Articles

1. Softer pricing in media. Here is your opportunity to increase your share of voice in the marketplace. As weakened companies cut their ad spending, you can renegotiate your existing contracts, or add promotional sponsorships to your media plans.
2. Upgrade your website. Your customers are looking for a better deal, and they’re researching online. Make [...]


Building Market Share When the Market’s Weak

By Bob Kochan • Nov 3rd, 2008 • Category: Advertising Articles

Market Turmoil.  Unemployment. Recession.  Issues of the new year that are on everybody’s mind.  A business person’s instinct is to protect profits, spend less and, yes, cut advertising as an expense when times get tough.  It’s a strategy that is much like being in a race and saving money by not buying fuel to get [...]