Unlike the past three recessions, it will not be the Baby Boomers who lead the recovery. That is the finding of a new report from PricewaterhouseCoopers and Retail Forward.
Baby Boomers are now faced with financial commitments, such as debt accumulated in better economic times, decreased savings accounts and retirement right around the corner. In [...]
It’s 2010 and we are now marketing to the “post-recession consumer”. Much like the consumers who survived the Great Depression, current thinking is that the effects of this recent downturn will forever change today’s consumer. What we do know is that in 2010 we are marketing in untraditional times and that calls for smarter thinking and [...]
1. Upgrade your website. Your customers are looking for the best casino experience, and they are doing more research online. Make sure that your site is easy to navigate, is constantly updated with your current information, and allows your customers to do everything from making reservations to checking their point balances. Most of all, it [...]
…The coupon stretches 44 feet across and 10 feet tall and can be seen on a billboard on the north side of Highway 40, a half-mile east of Kingshighway Boulevard.
The firm said it was inspired to create the billboard advertisement because coupons are growing more popular among budget-conscious shoppers wanting to save money during the [...]
St. Louis marketing firm Kochan & Co. unveiled what it hailed as the world’s largest coupon.
The coupon stretches 44 feet across and 10 feet tall and can be seen on a billboard on the north side of Highway 40, a half-mile east of Kingshighway Boulevard.
The firm said it was inspired to create the billboard advertisement [...]
Market Turmoil. Unemployment. Recession. Issues of the new year that are on everybody’s mind. A business person’s instinct is to protect profits, spend less and, yes, cut advertising as an expense when times get tough. It’s a strategy that is much like being in a race and saving money by not buying fuel to get [...]
As the end of the year approaches, your company is probably initiating strategic planning for 2009. Most people agree that 2008 presented challenges unlike recent years and are hopeful for a brighter 2009.
It wasn’t business as usual. The status quo approach didn’t work.
And what worked in the past was less than successful the next time around.
So where [...]
Boomers are redefining what mid-life looks, feels and sounds like in America. They are embracing technologies that will enable them to remain engaged and active much longer. Their purchasing clout has enormous effect on trends in the workplace, health, technology, recreation, family life and politics. According to Age Lessons, the up and coming Boomer trends [...]
A magic act was Bob Kochan’s calling card.
The act landed him his first job at Six Flags Over Mid-America, and later he parlayed his skills into creative advertising for clients of his Kochan & Co. agency.
Clients from Raging Rivers Waterpark in Grafton to Argosy Casino and Pasta House Co. have been [...]
Two recent studies by the Promotional Products Association International show that promotional items can positively influence consumers. One study examined pizza consumers and the other trade show participants. In each case, when promotional products are used as a key element in a brand’s marketing mix, they create a more positive outlook toward a brand and [...]
