Two recent studies by the Promotional Products Association International show that promotional items can positively influence consumers. One study examined pizza consumers and the other trade show participants. In each case, when promotional products are used as a key element in a brand’s marketing mix, they create a more positive outlook toward a brand and [...]
A new Nielsen/WebVisible study reveals that once doctors, car dealers, florists, plumbers and other service industry professionals are found online, they are significantly benefiting from “offline conversion”–the act of shopping online and purchasing offline. More than 70% of Internet users report using search engines to find a local service; with 46% of them making a [...]
Three words. During a job interview years ago, that’s all Bob Kochan was allowed when asked to sum up his managerial philosophy. He delivered a succinct sentence that continues to define his style more than two decades later: People equal success. “It’s the chemistry of the people. That’s what really makes us who we are,” [...]
