Trend Watch: The 3 Screen Consumers
By Bob Kochan • Mar 10th, 2009 • Category: Consumer InsightFor marketers on all levels, one trend that is becoming clear is consumers’ increased use of 3 screens (TV, computers and mobile phones) for entertainment and information. A recently released report by Nielsen Company finds usage of all three screens increased in fourth quarter 2008. This report also states that TV viewing in fourth quarter [...]
