Moving Forward

Kochan & Company

Posts Tagged ‘ROI’

Build Loyalty, Build Profits

By Leslie Davis • Feb 23rd, 2010 • Category: Advertising Articles, Consumer Insight

As marketers in this new economy, we are constantly challenged to create programs that generate business, while showing a positive return on investment. Because it is more expensive to acquire a new customer, the best return on investment is to reward the ones you’ve got, and offer incentives to get them to spend more. This [...]


Reality Check: Back to Basics

By Bob Kochan • Feb 6th, 2009 • Category: Advertising Articles

There is no doubt that these are the most daunting economic conditions we’ve faced in recent memory, and the constant stream of bad news is adding to consumer anxiety. Although there is weakened demand, the reality is that there are still consumers out there. If we have learned anything from past downturns, we know that [...]