Moving Forward

Kochan & Company

Posts Tagged ‘Sidebar’

Popular New Year’s Resolutions by Category

By Bob Kochan • Jan 3rd, 2008 • Category: Sidebar

WHAT’S YOURS? Health/ Fitness:  27% Personal Growth:  15% Personal Finance:   15% Career:   12% Education/ Training:  9% Home Improvement/ Real Estate:     7% Time Management/ Organization:    6% Family/ Relationships:  5% Recreation/ Leisure:   5% Hire Kochan & Company:  we just added that to see if you were paying attention. Source: MyGoals.com


When Junk Mail isn’t Junk…

By Bob Kochan • Sep 23rd, 2007 • Category: Advertising Articles, Consumer Insight

85% of women 25-44 read printed direct mail marketing pieces. 53% of women 25-44, who have access to email, read email advertisements. 45% of all adults are open to receiving personalized, follow-up emails, after expressing interest in a company from direct mail collateral. 72% of all adults have responded to direct mail containing an exclusive [...]