Moving Forward

Kochan & Company

Posts Tagged ‘Sidebar’

Popular New Year’s Resolutions by Category

By Bob Kochan • Jan 3rd, 2008 • Category: Sidebar

WHAT’S YOURS?
Health/ Fitness:  27%
Personal Growth:  15%
Personal Finance:   15%
Career:   12%
Education/ Training:  9%
Home Improvement/
Real Estate:     7%
Time Management/
Organization:    6%
Family/ Relationships:  5%
Recreation/ Leisure:   5%
Hire Kochan & Company:  we just added that to see if you were paying attention.
Source: MyGoals.com


When Junk Mail isn’t Junk…

By Bob Kochan • Sep 23rd, 2007 • Category: Advertising Articles, Consumer Insight

85% of women 25-44 read printed direct mail marketing pieces.
53% of women 25-44, who have access to email, read email advertisements.
45% of all adults are open to receiving personalized, follow-up emails, after expressing
interest in a company from direct mail collateral.
72% of all adults have responded to direct mail containing an exclusive “buy one, get one [...]