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Kochan & Company

Posts Tagged ‘social networking’

Feed the Data Monster

By admin • Sep 15th, 2010 • Category: Advertising Articles, Casino Marketing

You can’t do data-based marketing without data. Current data. Correct data. More and more data. That’s why it’s so important to have constant, multiple outreach touch- points for mining the information that your marketing programs need. The “no-brainer” is using Guest Services, as part of your card sign-up program. Train your frontline employees to ask [...]


Does Social Media Really Work?

By Leslie Davis • Apr 15th, 2010 • Category: Advertising Articles, Consumer Insight

Seems that you can not escape social media these days, from news stories about networking sites to the little graphic links that appear to be everywhere, instructing consumers to “Follow us on ……” . As marketers we are told that we must participate in all facets, or risk being left behind. But is social media [...]