Bob Kochan, President of Kochan & Company, was one of several St. Louis advertising and marketing executives to offer opinions for a St. Louis Business Journal article on this year’s Super Bowl ads. Bob had this to say about top ranked Mars’ Snickers ad featuring Betty White and Abe Vigoda playing in a touch football game:
“It had [...]
Bob Kochan was one of the St. Louis advertising and marketing executives offering advice to Master Auto Repair in the “Challenges” column in the September 18th edition of the St. Louis Business Journal. “Challenges” is a regular feature that profiles smaller local businesses seeking recommendations from experts.
Three words.
During a job interview years ago, that’s all Bob Kochan was allowed when asked to sum up his managerial philosophy.
He delivered a succinct sentence that continues to define his style more than two decades later: People equal success.
“It’s the chemistry of the people. That’s what really makes us who we are,” [...]
