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Kochan & Company

Posts Tagged ‘St. Louis Marketing and Advertising’

St. Louis Business Journal - Super Bowl Ad Review

By admin • Feb 9th, 2010 • Category: Advertising Articles, Consumer Insight, Kochan in the News

Bob Kochan, President of Kochan & Company, was one of several St. Louis advertising and marketing executives to offer opinions for a St. Louis Business Journal article on this year’s Super Bowl ads. Bob had this to say about top ranked Mars’ Snickers ad featuring Betty White and Abe Vigoda playing in a touch football game:
“It had [...]


PPM Shakes Up the Market

By Lisa Pavia • Oct 28th, 2009 • Category: Advertising Articles

There are some exciting changes in how radio ratings are now measured and reported. For more than 40 years diaries have been used to measure radio listening patterns. A new measurement tool called, Portable People Meters (PPM) have now taken the place of diaries. Rather than participants writing down what they heard, PPM records all [...]