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Kochan & Company

Posts Tagged ‘Technology’

Boomer Trends for 2007

By Bob Kochan • Dec 16th, 2007 • Category: Consumer Insight

Boomers are redefining what mid-life looks, feels and sounds like in America. They are embracing technologies that will enable them to remain engaged and active much longer. Their purchasing clout has enormous effect on trends in the workplace, health, technology, recreation, family life and politics. According to Age Lessons, the up and coming Boomer trends [...]



Billboards Moving Into the Digital Age

By Bob Kochan • Sep 23rd, 2007 • Category: Consumer Insight

The out-of-home advertising category has experienced strong growth recently, with 6.7 billion dollars spent over the last two years on billboards located everywhere from roadsides and buses , to malls, office buildings and airports.
Digital technology is propelling a significant portion of that growth. The Outdoor Advertising Association of America says that about 400 digital billboards [...]