Moving Forward

For marketers on all levels, one trend that is becoming clear is consumers’ increased use of 3 screens (TV, computers and mobile phones) for entertainment and information. A recently released report by Nielsen Company finds usage of all three screens increased in fourth quarter 2008. This report also states that TV viewing in fourth quarter [...]

Two recent studies by the Promotional Products Association International show that promotional items can positively influence consumers. One study examined pizza consumers and the other trade show participants. In each case, when promotional products are used as a key element in a brand’s marketing mix, they create a more positive outlook toward a brand and [...]